About PheroSyn

Who we are

PheroSyn is a supplier of pheromone-based insect monitoring and control solutions, several of which cannot be supplied using commercial production routes. We produce a range of products that protect both the crop and the environment in a safe and sustainable manner. 

These products are highly specific, designed to reduce reliance on chemical pesticides while protecting the Earth’s fragile biodiversity.

To reduce our environmental footprint we utilise “Green Chemistry” techniques to minimise or eliminate the use and generation of hazardous substances. 

Our goal is to empower farmers to achieve sustainable, resilient harvests while fostering ecological balance. Together, we’re building a future where agriculture thrives in harmony with nature.

Pear Orchards 3

A Company with Farming at Heart

We understand the challenges of the field because we’ve been there. We walked the rows, faced the unpredictable, and celebrated the harvest. This isn’t just work for us—it’s personal. 

That’s why we’re driven to deliver solutions that are not only cutting-edge but also practical and accessible for farmers everywhere, supporting farmers the way we’d support our own.

We invite farmers and growers to connect with our team and share the insect challenges you encounter, whether related to pest control or pollination.

We seek out collaborations with innovative companies and scientific researchers around the world, who share our passion for developing new tools and technological solutions for nature-based farming.

Our History

PheroSyn is a spin-out company from Rothamsted Research, one of the oldest agricultural research institutes in the world, founded in 1843. 

Since the mid-1980s, Rothamsted has led the insect chemical ecology field, initially focusing on the use of pheromones for beneficial insect management, and subsequently research regarding how insect pheromones can be applied for crop protection and pest control.

Mr Daniel Bahia, formerly a researcher at Rothamsted, teamed up with commercial start-up expert, Dr. Mary Ellis to capitalise on this opportunity, initially focusing on novel pheromones unavailable in the marketplace. 

The founders bring a unique combination of skill sets in pheromone chemistry, entrepreneurship, regenerative farming, fundraising, and value creation, having a combined 30 years’ experience in creating mission-driven organisations with successful exit opportunities for their investors.

PheroSyn’s Mission

Bug white

Farming Smarter, Naturally

The team at PheroSyn is Mission-driven to enable more effective pest and pollination control in sustainable agriculture.

Bug white

Precision Pest Management

We understand that traditional agriculture may require the use of chemical pesticides in some cases. Our mission is to improve the efficacy of pesticide deployment globally.

Bug white

Efficiency Meets Sustainability

We seek to support nutritional security through sustainable farming efficiencies. Smarter resource use means fewer chemicals, better soil health, and stronger long-term profitability.

Bug white

Cultivating a Greener Future

Scientists at PheroSyn have been trained in the Principles of Green Chemistry, and have a strong values driven focus on utilising these principles wherever possible.

The Experts Driving Innovation

Meet the Team

Behind every innovation there is a team of passionate scientists, researchers, and agricultural experts. With decades of experience in pest management, chemistry, and sustainable farming, our team is dedicated to creating solutions that empower farmers and protect ecosystems.

Our expertise and commitment to sustainability ensure that we remain at the forefront of agricultural innovation. Together, we are shaping a future where agriculture thrives in harmony with nature.

Management Team

Our Investment Journey

Growing Sustainable Agriculture

Our mission to revolutionise pest management began with strong research foundations and early-stage grant and venture capital funding. This support allowed us to develop and refine our pheromone-based solutions, demonstrating their potential to reduce pesticide reliance and improve farming efficiency.

As we move beyond our initial funding phase, we are focused on securing strategic investments that will accelerate commercialisation, expand our product portfolio, and scale our impact globally. With a clear path to market and a commitment to sustainable agriculture, we welcome partnerships with investors who share our vision for a greener, more efficient future in farming.

Industry Partners & Collaborators

agri tech
NIAB Logo 2016 scaled
AgriSound Logo e1718977454923
rothamsted logo
Biobest logo
pgro logo
andermatt biocontrol logo

Investors

tallgrass logo andicon FINAL tallgrasslogoC 1920w
Sustainable Ventures SQ
shake logo nav
rockstart
AngelacademeMASTERlogo
DeepbrightVentures logo vertical black